London skincare brands: expert picks by skin goal

London is one of the world's great beauty capitals. Many of the brands on the shelves of Space NK, Liberty and the big department stores were created right here, often by doctors, facialists and dermatologists who treat London skin every day. Here is a guide to London-born skincare brands, grouped by skin goal, so you can find a starting point that suits you.

AYOU is independent. This is not a paid list, and no brand has sponsored this article.

For sensitive and reactive skin

Pai Skincare

Founded in London by Sarah Brown, who created the brand after struggling with her own sensitive skin. Pai focuses on gentle, certified-organic formulas and is a popular choice for skin that reacts easily, including redness and irritation.

REN Clean Skincare

Launched in London in 2000, REN was one of the early names in 'clean' skincare. Its ranges are designed to be effective while avoiding ingredients that commonly irritate sensitive skin.

For breakouts and congested skin

Dr Sam's

Created by London cosmetic dermatologist Dr Sam Bunting, Dr Sam's offers a short, straightforward range built around evidence-based ingredients. It is a good fit if you want a no-fuss routine for breakout-prone or uneven skin.

For glow and hydration

Votary

A London brand best known for its facial oils, co-founded by make-up artist Arabella Preston. Votary's oils and cleansers are loved for adding comfort and radiance to dry, dull or tired skin.

Sarah Chapman Skinesis

Sarah Chapman is one of London's best-known facialists, with clinics in the capital. Her Skinesis range brings her clinic approach home, with products and facial massage tools designed to boost glow and help skin look firmer.

For anti-ageing and clinical results

111SKIN

Founded by Harley Street plastic surgeon Dr Yannis Alexandrides, 111SKIN takes its name from his clinic address at 111 Harley Street. The brand is known for its science-led, high-performance formulas and its popular sheet masks, often used before events or to support skin after treatments.

Elemis

One of Britain's best-known spa brands, Elemis was founded in London and is used in spas worldwide. It is especially popular for its cleansing balm and its pro-collagen ranges for skin showing early signs of ageing.

Where to shop in London

• Space NK stores across the city carry many of these brands, with in-store advisers.
• Liberty London and the major department stores have large beauty halls with expert consultations.
• Brand clinics and flagships often offer skin consultations and facials using their own products.

How to choose the right brand for you

1. Start with your goal, not the brand. Decide whether your priority is calming sensitivity, clearing breakouts, boosting glow or targeting fine lines.
2. Check the key ingredients. Look for ingredients proven for your concern, and avoid ones you know irritate your skin.
3. Patch test. Try any new product on a small area for a few days before using it on your face.
4. Introduce one product at a time and give it four to six weeks before judging.
5. Ask a professional. A facialist or skin expert can look at your skin and recommend products, and help you avoid spending money on the wrong ones.

Pair great products with expert care

Even the best products work better with the right professional guidance. A qualified facialist or skin expert can recommend a routine, combine it with in-clinic treatments and adjust it as your skin changes through the seasons.

Find your expert with AYOU

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